I’m an enthusiastic girl who decided that I’d rather have fun than have it all together. I’ve been sharing my process, ups and downs, and all I’ve learned from trying to build what I feel called to build for years online, and HOLY CRAP, YOU’VE JUST FOUND ME! And that’s pretty awesome. Welcome friend, I’m honored you’re here.

I’ve worked with Fortune 500 companies producing events and content, created a six-figure online course and I’ve been featured in national magazines and television.

I have grown a highly-engaged brand through trial, error, and a whole lot of love, and now in addition to creating empowering content for The Alison Show, I work as a brand strategist through Alison’s Brand School to help others do the same.

But more importantly, I am obsessed with my kids, husband, family and friends, and I love every absurd bit of myself.

Doing all of this—building a brand, throwing 900 person all-female dance parties, speaking to thousands—was (and still is) incredibly hard, partly because it’s hard—but mostly because I didn’t have the right tools and strategies in place to live life to my fullest. I’m not ashamed to share the times I break down and cry under my desk, the times I fail, the times I want to quit.

But through the struggle, heartbreak, and hard work I realized this: Only you can be you, and you’re already as awesome as you need to be.

And now that I know it, and I’ve found the tools to help me feel as awesome as I am, I refuse to shut up.

These days on The Alison Show you’ll find reminders of your inherent awesomeness, tools for building whatever it is you want to build, and ideas for dealing with curveballs, tough stuff and LIFE man. Life.

I share these tools through my podcast Awesome with Alison—that I do with my amazing music producing husband Eric. And I also share all I can through my free, weekly Truth Nuggets—and Year of Awesome Calendar.

And don’t forget, I party pretty hard and offer daily reminders of your awesomeness on Instagram.

I believe sharing is caring and all of us have inherent gifts we can use to build something greater than ourselves and connect. And as we build whatever it is we want to with care and confidence; we create a life we truly love, and it gives permission to others to do the same. That’s what I’m doing and I’m sharing how I’m doing it.